{"id":1913,"date":"2025-04-15T20:01:37","date_gmt":"2025-04-15T20:01:37","guid":{"rendered":"https:\/\/mitlia.com\/?p=1913"},"modified":"2025-04-15T20:01:59","modified_gmt":"2025-04-15T20:01:59","slug":"what-fenty-beauty-teaches-us-about-inclusive-branding-done-right","status":"publish","type":"post","link":"https:\/\/mitlia.com\/es\/what-fenty-beauty-teaches-us-about-inclusive-branding-done-right\/","title":{"rendered":"What Fenty Beauty teaches us about inclusive branding done right"},"content":{"rendered":"<div class=\"wp-block-essential-blocks-wrapper alignwide  root-eb-wrapper-7fy9e\"><div class=\"eb-parent-wrapper eb-parent-eb-wrapper-7fy9e\"><div class=\"eb-wrapper-outer eb-wrapper-7fy9e\"><div class=\"eb-wrapper-inner\"><div class=\"eb-wrapper-inner-blocks eb-wrapper-align-center\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image stk-block stk-32c12ee\" data-block-id=\"32c12ee\"><style>.stk-32c12ee .stk-img-wrapper img{border-radius:45px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img data-dominant-color=\"b8b0b3\" data-has-transparency=\"true\" style=\"--dominant-color: #b8b0b3;\" decoding=\"async\" class=\"stk-img wp-image-1915 has-transparency\" src=\"https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-png.avif\" width=\"1366\" height=\"768\" alt=\"3 reasons why hybrid translation services by Mitlia\" srcset=\"https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-png.avif 1366w, https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-300x169.avif 300w, https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-1024x576.avif 1024w, https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-768x432.avif 768w, https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-18x10.avif 18w, https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-600x337.avif 600w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-advanced-heading  root-eb-advance-heading-qbmmt\"><div class=\"eb-parent-wrapper eb-parent-eb-advance-heading-qbmmt\"><div class=\"eb-advance-heading-wrapper eb-advance-heading-qbmmt button-1 undefined\" data-id=\"eb-advance-heading-qbmmt\"><h1 class=\"eb-ah-title\"><span class=\"first-title\">What Fenty Beauty teaches us about inclusive branding done right<\/span><\/h1><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-wrapper alignwide  root-eb-wrapper-75rot\"><div class=\"eb-parent-wrapper eb-parent-eb-wrapper-75rot\"><div class=\"eb-wrapper-outer eb-wrapper-75rot\"><div class=\"eb-wrapper-inner\"><div class=\"eb-wrapper-inner-blocks eb-wrapper-align-center\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-9berz\"><div class=\"eb-parent-wrapper eb-parent-eb-text-9berz\"><div class=\"eb-text-wrapper eb-text-9berz\" data-id=\"eb-text-9berz\"><p class=\"eb-text\"><strong>The Power of Inclusive Branding<\/strong><br><strong><br><\/strong>When Fenty Beauty launched in 2017, it didn\u2019t just release another line of cosmetics: it started a global movement. With a single product launch, Rihanna and her team redefined what beauty brands could look like, sound like, and stand for. More than just a celebrity-backed venture, Fenty was built around something every modern brand should embrace: <strong>authentic inclusivity<\/strong>.<br><br>In a world where consumers are smarter, more vocal, and more diverse than ever, Fenty&#8217;s success is a masterclass in branding with intention. Whether you\u2019re building a skincare brand, a SaaS company, or a lifestyle platform, the principles Fenty champions are universally powerful.<br><br>Here&#8217;s what your business can learn from Fenty\u2019s approach to branding, design, and communication.<br><br><strong>1. Fenty\u2019s Brand Values: Inclusion at the Core<\/strong><br><strong><br><\/strong>Fenty didn\u2019t just talk about inclusivity, they built it into every touchpoint of their launch. When they debuted with over 40 foundation shades, it was more than a product range; it was a public statement. Historically overlooked customers saw themselves represented for the first time, and they responded with loyalty.<br><br>That\u2019s the power of brand values in action. Fenty didn\u2019t need a 10-paragraph mission statement\u2014its values were embedded in the product, in the visuals, and in the language.<br><br><em><strong>Takeaway:<\/strong><br>Your brand values shouldn\u2019t be hidden in your About page. They should live in your products, your design choices, and your voice.<br><\/em><br><strong>2. Visual Identity That Reflects Real Diversity<\/strong><br><strong><br><\/strong>Fenty\u2019s branding feels sleek, inclusive, and real. From skin-tone-forward packaging to neutral tones that complement all complexions, the visual system speaks without shouting. Campaigns feature a true range of models, different skin tones, facial features, genders, and body types.<br><br>They didn\u2019t just check boxes: they showcased real people in real ways.<br><br><em><strong>Takeaway:<\/strong><br>When building your visual identity, aim for more than trendiness. Make it reflect who you are and who you serve.<br><\/em><br><strong>3. Content That Builds Real Connections<\/strong><br><strong><br><\/strong>Fenty\u2019s content marketing is community-first. Tutorials feature users, not just influencers, with a range of skin textures and needs. They re-share user-generated content, encourage experimentation, and stay approachable even while remaining premium.<br><br>What stands out is how <strong>authentic<\/strong> it all feels. It\u2019s not polished to the point of being fake. It\u2019s not overly commercial. It just connects.<br><br><strong>Takeaway:<\/strong><br><em>Representation builds trust. You don\u2019t need a celebrity budget to build a community, you need visuals, stories, and content that reflect the lived experiences of your audience.<br><\/em><br><strong>4. Fenty\u2019s Lesson: Inclusivity Is a Strategy, Not a Trend<\/strong><br><strong><br><\/strong>Fenty Beauty made over $100 million in its first 40 days, not because it went viral, but because it filled a real need. Other brands have since tried to follow the \u201cinclusive\u201d playbook, but many do so without the same authenticity. Consumers can tell.<br><br>That\u2019s the difference between trend-chasing and <strong>brand alignment<\/strong>. Fenty\u2019s design, voice, and content all reflect the same story. And that\u2019s what makes it unforgettable.<br><br><em><strong>Takeaway:<\/strong><br>Make sure your branding is intentional, not reactionary. That starts with strategy, not surface-level aesthetics.<br><\/em><br><strong>5. So, What Can We Learn?<\/strong><br><strong><br><\/strong>Branding isn\u2019t just about color palettes and typography, it\u2019s about clarity. About identity. About making people feel something.<br><br>Fenty shows us what happens when branding, values, and design are all pulling in the same direction. When your visual system, your message, and your content reflect the real world (not just your ideal world), you create something that lasts.<br><br>Whether you&#8217;re just starting out or evolving your brand, take the time to ask: <em>who are we really serving? And does our brand reflect that?<\/em><br><br><strong>Branding That Reflects the World We Live In<\/strong><br><strong><br><\/strong>Your audience is diverse. Your brand should be too.<br><br>The Fenty playbook proves that inclusive branding isn\u2019t just about good ethics, it\u2019s also good business. The future belongs to brands that make people feel seen, heard, and valued.<br><br>It&#8217;s not about being perfect. It&#8217;s about being intentional, and being real.<\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When Fenty Beauty launched in 2017, it didn\u2019t just release another line of cosmetics: it started a global movement. With a single product launch, Rihanna and her team redefined what beauty brands could look like, sound like, and stand for. More than just a celebrity-backed venture, Fenty was built around something every modern brand should embrace: authentic inclusivity.<\/p>","protected":false},"author":1,"featured_media":1915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[16,51,53,41,159,161,162,52,160,151],"tags":[76,168,163,164,167,166,165],"class_list":["post-1913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-branding","category-branding-for-brands","category-design","category-fenty","category-fenty-beauty","category-fenty-branding","category-professional-branding","category-rihanna","category-tips-for-branding","tag-branding","tag-branding-done-right","tag-fenty","tag-fenty-beauty","tag-fenty-branding","tag-rihanna","tag-rihanna-fenty"],"aioseo_notices":[],"qubely_featured_image_url":{"full":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-png.avif",1366,768,false],"landscape":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-1200x750.avif",1200,750,true],"portraits":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-540x320.avif",540,320,true],"thumbnail":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-150x150.avif",150,150,true],"medium":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-300x169.avif",300,169,true],"medium_large":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-768x432.avif",768,432,true],"large":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-1024x576.avif",1024,576,true],"1536x1536":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-png.avif",1366,768,false],"2048x2048":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-png.avif",1366,768,false],"trp-custom-language-flag":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-18x10.avif",18,10,true],"qubely_landscape":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-1200x750.avif",1200,750,true],"qubely_portrait":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-540x320.avif",540,320,true],"qubely_thumbnail":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-140x100.avif",140,100,true],"_nx_notification_thumb_100_100":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-100x100.avif",100,100,true],"_nx_notification_thumb_200_200":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-200x200.avif",200,200,true],"_nx_notification_thumb_300_300":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-300x300.avif",300,300,true],"_nx_notification_thumb_400_400":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-400x400.avif",400,400,true],"_nx_notification_thumb_500_500":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-500x500.avif",500,500,true],"woocommerce_thumbnail":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-300x300.avif",300,300,true],"woocommerce_single":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-600x337.avif",600,337,true],"woocommerce_gallery_thumbnail":["https:\/\/mitlia.com\/wp-content\/uploads\/2025\/04\/150425-article-3-100x100.avif",100,100,true]},"qubely_author":{"display_name":"mitliagency@gmail.com","author_link":"https:\/\/mitlia.com\/es\/author\/mitliagencygmail-com\/"},"qubely_comment":9,"qubely_category":"<a href=\"https:\/\/mitlia.com\/es\/category\/blog\/\" rel=\"category tag\">blog<\/a> <a href=\"https:\/\/mitlia.com\/es\/category\/branding\/\" rel=\"category tag\">branding<\/a> <a href=\"https:\/\/mitlia.com\/es\/category\/branding-for-brands\/\" rel=\"category tag\">branding for brands<\/a> <a href=\"https:\/\/mitlia.com\/es\/category\/design\/\" rel=\"category tag\">design<\/a> <a href=\"https:\/\/mitlia.com\/es\/category\/fenty\/\" rel=\"category tag\">fenty<\/a> <a href=\"https:\/\/mitlia.com\/es\/category\/fenty-beauty\/\" rel=\"category tag\">fenty beauty<\/a> <a href=\"https:\/\/mitlia.com\/es\/category\/fenty-branding\/\" rel=\"category tag\">fenty branding<\/a> <a href=\"https:\/\/mitlia.com\/es\/category\/professional-branding\/\" rel=\"category tag\">professional branding<\/a> <a href=\"https:\/\/mitlia.com\/es\/category\/rihanna\/\" rel=\"category tag\">rihanna<\/a> <a href=\"https:\/\/mitlia.com\/es\/category\/tips-for-branding\/\" rel=\"category tag\">tips for branding<\/a>","qubely_excerpt":"When Fenty Beauty launched in 2017, it didn\u2019t just release another line of cosmetics: it started a global movement. With a single product launch, Rihanna and her team redefined what beauty brands could look like, sound like, and stand for. More than just a celebrity-backed venture, Fenty was built around something every modern brand should&hellip;","_links":{"self":[{"href":"https:\/\/mitlia.com\/es\/wp-json\/wp\/v2\/posts\/1913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitlia.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mitlia.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mitlia.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mitlia.com\/es\/wp-json\/wp\/v2\/comments?post=1913"}],"version-history":[{"count":3,"href":"https:\/\/mitlia.com\/es\/wp-json\/wp\/v2\/posts\/1913\/revisions"}],"predecessor-version":[{"id":1917,"href":"https:\/\/mitlia.com\/es\/wp-json\/wp\/v2\/posts\/1913\/revisions\/1917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mitlia.com\/es\/wp-json\/wp\/v2\/media\/1915"}],"wp:attachment":[{"href":"https:\/\/mitlia.com\/es\/wp-json\/wp\/v2\/media?parent=1913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mitlia.com\/es\/wp-json\/wp\/v2\/categories?post=1913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mitlia.com\/es\/wp-json\/wp\/v2\/tags?post=1913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}