Category: branding
What Fenty Beauty teaches us about inclusive branding done right
When Fenty Beauty launched in 2017, it didn’t just release another line of cosmetics: it started a global movement. With a single product launch, Rihanna and her team redefined what beauty brands could look like, sound like, and stand for. More than just a celebrity-backed venture, Fenty was built around something every modern brand should…
Why Apple’s branding feels so right: A masterclass in visual design
Apple isn’t just a tech company. It’s a symbol of innovation, simplicity, and timeless design. What really sets Apple apart isn’t only its products – it’s the way they’re presented. Their branding is so clean, consistent, and thoughtful that it has become a visual language of its own.
How Netflix built a global brand through brand consistency
Netflix has become one of the most recognizable brands worldwide, with over 280 million subscribers across 190+ countries. But its success isn’t just about streaming great content—it’s about delivering a unified, consistent brand experience no matter where you are in the world.
Top 5 branding mistakes and how to avoid them for long-term business success
Branding isn’t just about a logo or a catchy slogan—it’s the essence of your business. A strong, consistent brand builds trust, fosters loyalty, and positions you ahead of the competition. But even well-established businesses make branding mistakes that weaken their image and hinder growth.
