Category: hybrid language

Expanding your business into international markets? That’s exciting, but here’s the thing: it’s not as simple as hitting “translate” on your website and calling it a day. A one-size-fits-all approach might seem quick and easy, but it can miss the mark completely when it comes to connecting with people in different cultures.

When it comes to communicating across borders, words alone aren’t enough. Tone, humor, idioms, and even colors can mean vastly different things depending on the culture.