Categoría: transcreation
Dubbing vs Subtitling: Why it matters more than you think
Ever watched a movie and thought, “Wait… that voice doesn’t match the face at all”? Or maybe you’ve tried reading subtitles only to miss half the action because you were too busy scanning the bottom of the screen.
What Marvel’s most iconic quotes teach us about localization, nuance, and global storytelling
The Marvel Cinematic Universe (MCU) isn’t just a collection of superhero movies—it’s a global phenomenon. From São Paulo to Seoul, Marvel films spark laughter, tears, and goosebumps. But behind every iconic moment and legendary quote lies something quietly powerful: translation.
Content creation is a team sport: How to collaborate with writers, translators, and designers effectively
Creating high-impact content isn’t a solo mission. Behind every compelling blog post, engaging landing page, or scroll-stopping ad, there’s a team of creatives working together: writers, translators, designers, editors, and strategists. But collaboration doesn’t just happen—it requires structure, clarity, and a shared vision.
Top 10 languages to translate your content into in 2025 (Based on growth & market trends)
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In 2025, going global is no longer optional—it’s essential. Whether you’re expanding your e-commerce store, growing your SaaS platform, or building an international brand, effective multilingual communication can drive serious results.
How the gaming industry uses localization to reach global players
The gaming industry is one of the most dynamic and expansive markets worldwide, generating billions in revenue and connecting players across different cultures and languages. However, for a game to succeed internationally, it must go beyond translation—it needs localization.
Top website localization mistakes (And how to avoid them)
Expanding your website for a global audience is a fantastic way to grow your business, but simply translating your content won’t cut it. A great localization strategy ensures your website feels natural, intuitive, and relevant to each market—not just readable in another language.
How Spotify’s localization strategy turned it into a global music powerhouse
Spotify has transformed the way we consume music, becoming the go-to streaming platform in over 180 markets. But its global success isn’t just about offering millions of songs—it’s about localization. By adapting its platform, marketing, and content to different cultures, languages, and music preferences, Spotify has mastered the art of global expansion through localization. This…
Essential strategies for multilingual copywriting
Going global isn’t just about translating your content—it’s about making sure your message really clicks with people, no matter where they are. Writing great multilingual copy isn’t just swapping words from one language to another. It’s about understanding cultural vibes, making sure your content shows up in search engines, and keeping your brand’s personality consistent…
