Tag: mitlia

How Spotify’s localization strategy turned it into a global music powerhouse

Mar 3, 2025

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by

mitliagency@gmail.com

in blog, branding for brands, localization, professional, spotify, transcreation, translation

Spotify has transformed the way we consume music, becoming the go-to streaming platform in over 180 markets. But its global success isn’t just about offering millions of songs—it’s about localization. By adapting its platform, marketing, and content to different cultures, languages, and music preferences, Spotify has mastered the art of global expansion through localization. This…